Holiday Inn hotel will not be built in Batumi.According to Valery Chekheria, General Director of Adjara Group Hospitality who operates Holiday Inn Tbilisi, Rooms Tbilisi, Rooms Kazbegi hotels, Crowne Plaza hotel will be opened in Batumi instead of Holiday Inn.
Chekheria notes that Holiday Inn will not be able to compete with such hotels as Radisson, Sheraton, Hilton. Therefore, to make the market more competitive, it was decide to choose a relatively upscale hotel brand.
Holiday Inn had to be opened in Batumi in May 2015. However, given that the company has changedthe brand, it became necessary to carry out certain works that caused a brief delay.
The building will be 5-storey and will consist of 173 rooms. A volume of investment is expected to exceed USD 20 million. The hotel will be calculated for relatively high-income segment.
Crowne Plaza, as well as Holiday Inn, is the InterContinental Hotels Group member and is known as the brand focused on the conference concept.
In the words of Valery Chekheria, the company always offers special products differing from other hotels. Therefore, a different restaurant, spa and pool will be placed on the roof of the hotel.
In the future, Adjara Group plans to bring Intercontinental brand in Georgia.
Source:commersant.ge |
November 04, 2014
