A premium-class hotel Crowne Plaza will be opened in Batumi at the end of 2016. The total investment cost of the  project  will exceed $ 20 million.

Initially, it was planned to build Holiday Inn hotel in Batumi,  however, later Adjara Group  announced the construction of  Crowne Plaza hotel. According to Valery Chekheria,  General Director  of Adjara Group Hospitality, Holiday Inn  will not be able to compete with  such hotels  as Radisson, Sheraton, Hilton.

Therefore, to make the  market more competitive, it was decided to choose  a relatively upscale hotel brand.

Source:commersant.ge